This was a complete re-branding project for DemandByte, a company that was interested in working together to re-invent their brand identity.
A brand is more than a logo or a business card, although often the deliverables are just that. A brand is an impression consumers have. It is the combination of what a company wants their customers to believe about them, and what they actually believe. This project required me to work closely with the client to understand their brand objectives and work together to explore the various elements that would help them achieve those objectives.
One of DemandByte’s biggest goals was to showcase the company as a modern but friendly software boutique. While creating a brand strategy for the company, I designed all of the visual components including the company logo, icons, and overall look and feel of their website. I was able to provide the company with various logo designs that allowed for flexibility while maintaining consistency. Through close collaboration with stakeholders, copy writers, and developers, I developed a solid information architecture for the company website by proposing a content strategy, creating a site map, and developing a comprehensive set of wireframes as part of the design process.