Site redesign for research laboratory

Client: MCR Labs
Role: Lead User Experience Designer / Information Architect
Technology: Balsamiq, Omnigraffle, Adobe Creative Suite
Launch Project:

Project Description

MCR Labs approached my studio in need of a full website redesign.

This included a complete overhaul of the information architecture, navigation, usability and visual design of the entire site. Part of the task was incorporating the company’s new brand ethos while aligning with the needs of a variety of users, including existing and potential clients, as well as the admin, technicians, and content creators at the laboratory.   

Project Contribution:

Content strategy

Established the foundation for a new digital strategy for MCR Labs that aligned with the company’s brand identity.

User flows / User scenarios

Identified user and business objectives and created flows to ensure the new site was able to achieve both parties’ goals. Conducted user and stake holder interviews to inform designs. 

Information Architecture

Created the structural design of site content. Designed content schemes and information structures, features and functionality. Designed site maps and diagrams to reflect content hierarchy and features.



Designed a comprehensive  full set of project wireframes. This deliverable was used to finalize decisions between all team members, including designers, developers, and stakeholders.

Reports & Analysis

Created content modules to support visual designers in designing a variety of visual layouts and templates. Created content-types list to assist developers in building an effective, sustainable CMS that allows MCR Labs to support a scalable, responsive site. 

Sample Deliverables