Parrot Parking
Role: Lead UX Strategist / Designer
Technology: Balsamiq, Omnigraffle, Adobe Creative Suite
Project Description
In an age when the majority of city dwellers and car owners carry a smartphone in their pockets, it’s silly to have to drag around a handful of quarters if you need to park your car on a metered street. And yes, some city streets now have those bulky machines where you can input a credit card… But what if you’re in a rush, or are too far from your vehicle to have to scramble back to refill the meter?
My role in the design of the Parrot Parking application was to identify the needs of end users (the ones who wish to park their cars) and design experiences that would help make parking payment as easy and efficient as possible. From concept to implementation, I worked with a team of strategists, developers and stakeholders to craft the modern way for people to pay for on-street parking.
In addition to the Parrot Parking mobile app, my team was also tasked with designing for users with limited tech. Don’t have a smartphone or an internet connection on your phone? That’s cool. Users of Parrot Parking could also call in or text to pay for their parking spot.
Project Contribution:
Concept strategy
Layed out the foundation for the UX strategy and design concepts.
Customer Journeys
Identified user and business objectives and created customer journeys and user flows to ensure both parties’ goals were met.
Information Architecture
Created the structural design of the application content by visualizing its architectural schemes and information structures, as well as features and functionality. Designed a full application map to reflect content hierarchies and features.
Wireframes & Prototypes
Designed a comprehensive set of mobile application wireframes and prototypes. These deliverables were used to finalize decisions between all team members, including designers, developers, and stakeholders.
Visual Design
Sample Deliverables
User flow sample:
Sample wireframes:
